We here in the Comm Department never view any form of media just on the surface. Music video is no different, and a wealth of depth and living, breathing media can be found just underneath the surface.
Music video can easily be considered a mirror image of different parts of society, either in gritty realism or idealized visions. In this sense, the video takes on a life of its own, letting the viewer make it evolve and create their own interpretations. The multimedia and multisensational aspects of the video grasp the significance of the world around us in all it's forms.
The other unique aspect of music video is the relative silence of the actual images being shown. Only rarely does what's happening in the video its self make any actual noise. Thus, it is left up to the music to provide the sound and much of the emotion to this 2D image, in essence adding a 3rd dimension to the world contained to the TV.
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