Take this, for example.
So it's a hairy camel man smoking a Camel cig. Redundant? Yes, yes it is. But lets just go over exactly what we see.
Our subject, despite being an animal that spits, is smoking and assuming a very masculine and "cool" posture, complete with tight black shirt and jeans that probably make is genitalia cry. Behind him is some kind of vintage convertible, polished to an awe inspiring gleam. Obviously he's the focus of the picture, and it drips with masculinity, but on closer inspection of his nose we see a very obvious phallic symbol. Creepy, and kind of disgusting when you think about the fact that this was probably in a men's magazine.
Like most smoking ads, this one is trying to make the reader think that smoking is cool (and won't turn you into a camel). You'll look better, be cooler, and have a nice car if you smoke! Really, it's true!
This Advertisement really reinforces the focus on outer beauty in this country, though in a different way than the ultra thin super models that occasionally flit about our vision. Guys are expected to be tough, slick, smooth, and never make mistakes (or have interests that go against the social norm). So the moral of this story is to start smoking, dress well, buy a nice car, and date a woman who weighs about 60lbs. Cool story bro.
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